Google experiments with new video-based shopping app named Shoploop
Tech giant Google has announced a new experiment called Shoploop that brings
an interactive shopping experience to consumers. According to Mashable,
created by the company’s research and development at Area 120, Shoploop is a
new shopping platform that shows new products to consumers in the form of
short videos.
an interactive shopping experience to consumers. According to Mashable,
created by the company’s research and development at Area 120, Shoploop is a
new shopping platform that shows new products to consumers in the form of
short videos.
It allows users to watch videos where creators demonstrate and review the
products on sale. The General Manager of Shoploop, Lax Poojary, wrote in a
blog post that this is to give consumers an actual feel of what they’re
shopping for without visiting a physical shop.
All videos are no more than 90 seconds in length.
products on sale. The General Manager of Shoploop, Lax Poojary, wrote in a
blog post that this is to give consumers an actual feel of what they’re
shopping for without visiting a physical shop.
All videos are no more than 90 seconds in length.
According to Google, “The experiences on Shoploop is more interactive than
just scrolling through images, titles, and descriptions on a traditional
e-commerce site.” However, the video shopping platform isn’t a new idea for
the tech company, seeing as it tested showing product recommendations along
with their prices under YouTube videos last year. Google said they are
starting with products in the beauty category such as makeup, skincare, hair,
and nails.
just scrolling through images, titles, and descriptions on a traditional
e-commerce site.” However, the video shopping platform isn’t a new idea for
the tech company, seeing as it tested showing product recommendations along
with their prices under YouTube videos last year. Google said they are
starting with products in the beauty category such as makeup, skincare, hair,
and nails.
The new shopping platform is introduced to provide creators, publishers, and
store owners in this industry a platform where they can help consumers shop
from their videos. Shoppers can save a product they want to buy later or
proceed to check out on the merchant’s website. It also provides an option to
follow creators and share their content. For now, Shoploop is available only
via mobile devices. Google said that it is working on a desktop version, which
will be launched soon.
store owners in this industry a platform where they can help consumers shop
from their videos. Shoppers can save a product they want to buy later or
proceed to check out on the merchant’s website. It also provides an option to
follow creators and share their content. For now, Shoploop is available only
via mobile devices. Google said that it is working on a desktop version, which
will be launched soon.
