Rc.No.SS-15022/10/2021/SIEMAT, dt.31/12/2021
Sub: Department of School Education- Samagra Shiksha – Andhra Pradesh Conduct of 100 days reading campaign from Balvatika to class VIII
from January to April,2022 in all schools under all managements –
Orders Issued.
Ref: 1. Mail received from Anitha Karwal , IAS, Secretary, DoSEL,
Ministry of Education, GoI, New Delhi dt: 09-12-2021.
2. D.O Lr.No.18-91/2021/IS-15, dt.28.12.2021 of the Joint
Secretary, DoES& L, New Delhi.
All the District Educational Ofcers & Ex-Ofcio Project Coordinators,
Additional Project Coordinators of Samagra Shiksha and the Principals of
DIETs in the State are informed that the Ministry of Education, Govt. of
India has decided to implement 100 day Reading campaign for classes
Balvatika to VIII for improving reading skills among the students.
In view of the above, they are informed that Samagra Shiksha, Govt. of
Andhra Pradesh has decided to implement the 100 day READ (Read Enjoy
and Develop) campaign in all the schools under all managements from
Pre primary classes to VIII from January,2022 to April, 2022 in the State.
In this regard, all the District Educational Ofcers and Ex -Ofcio Project
coordinators, Additional Project Coordinators of Samagra Shiksha and
Principals of DIETs in the State are informed to launch the 100 day READ
campaign at District level on 06.01.2022 and also to instruct the Mandal
Educational Ofcers to launch the campaign at mandal level and and in all
schools under all managements. They are requested to see that the
programme is implemented efectively for 100 days and they are
requested to upload the Photographs, testimonials, short videos on
programme in the Google tracker. The link for tracker will be intimated
very soon. The detail guidelines are herewith annexed.
100 day READ campaign Guidelines
January 2022 to April 2022
The Deportment of School Eduction and Literacy, Ministry of Education, GoI has decided to
launch a inintiative “ 100 days Reading Campaign “ with the objective of NIPUN Bharat. FLN
mission stated that the ‘’Learning gap in non chievers is only becuse of those who are
unable to read and comprehend the given text’’. It is fact that reding is the fundamental
condition to students as life long lerners. If we inculcate habit of reading from formative
years, they will become indipendent readers and lay down a strong foundtion for life long
lerning. NEP-2020 further emphasises that the highest priority must be to achieve
universal foundational literacy and numeracy in primary schools. Children who read often
become better learners, which leads to success in school and other ares of life.
In view of the above Samagra Shiksha, Govt of Andhra Pradesh is decided to launch the 100 day
READ (Read Enjoy and Develope) campaign in all the schools under all managements for the
classes III to VIII in the Stat
Objectives:
To achieve sustainable Developmentl Goals Effective communicators and Involved
lerners To promote reading habit among students right from balvatika
To make childrens indipendent readers and life long lerners
To utilise libraries at an optimum extent.
Target Group: Children studying balvatika to Class VIII are the target group for READ
programme. They are devided into 3 groups
Group 1: Balvatika to Class II
Group 2: Class III to Class V
Group 3: Class VI to Class VIII
Duration & Strategy: 100 dy READ campaign is a 14 weeks (100 days) programme starting
from January 2022 to April 2022. One activity per week should be done by children which
is focus on making reading enjoyable. Group wise activities are designed for achieving the
targeted outcomes.
Services from: Families,Schools, Local Self Governments, Civil Society Organaisations,
College students, working professionals, Employies, Celebrities and all Stakeholders of the
department services are required to reach children for promoting reding campaign.
Activities to be conducted:
Conduct of online orientation to all RJDSEs DEOs,APCs, Sectoral officers of SS, DIET
faculty, Dy.E.Os,MEOs,CRPs and all teachers.
Launch of 100 READ campign like a festival at state, District, mandal and school
levels duly inviting public representatives
Development of zingles /video films with famous personalities on importance of
habit of reading through SIET
Development of audio/ vedio messages (There are more than 400 personalities like
poets, scientists, mathemticians, freedom fighters, historins etc, were introduced in
our textbooks from class 1 to 10. Prepare digital/physical book on these
personalities) in coordination with SCERT
Communicate guidelines for DEOs and APCs of Samagra Shiksha for conduct of
International Mother Tongue Day on 22-02-2022
Communicate guidelines for DEOs and APCs of Samagra Shiksha conduct of Reading
melas and Reading festivals
Create story telling repository on Diksha plotform.
Organise ‘READATHON’ on the lines of Toycathon
Awareness Drive: Press releases, Social media campaign, infographics, etc.
Story telling by Hon’ble Education Minister, State Ministers, Chief Ministers, State
Education Ministers, etc. in regional languages GUIDELINES ON READING CAMPAIGN
Webinars on the importance of reading
Video/Audio message from Children book writers
Reading Aloud of stories by teachers as well as community members in regional
languages
Partnership with CSOs, FM channels, Newspapers (local and regional)
International Mother Tongue Day: Conduct International Mother Tongue Day in all schools
on 22-02-2022. On this occation ‘మన భాషలో కథ చదువుదాం’ programme should be
conducted
Resources: All school may be utilised resources like School libraries, Public libraries, Book
deposite centers, Book donation camps, NCERT, NBT, CLIL books, Websites like
https://storyweaver.org.in , https://prathambooks.org , https://literacycloud.org etc
Documentation: State has to prepare a Google tracker for uploading of activities related to
100 READ campaign in the form of shot videos, photos, testimonials, other activities.
Period allotment: To implement 100 days Reading campaign in schools (Classes III to VIII)
certain periods may be alloted in the regular timetable without deviating regular school
activities as mentioned in the academic calendar . The objectives of We Love Reading, No
Bag Day, FLN and 100 days Reading campaign are almost similar. Suggested period
allotment is as follows.
READING BOOKS WEBSITES
